If you're marketing your ecommerce business on Instagram, yous're likely well enlightened of the changes the platform has gone through over the years. Remember when it was truly a chronological feed of only nevertheless photos – and NO ads? A lot has changed for the platform with more than 1 billion monthly active users. Now we have videos, Instagram Stories, paid ads, and fifty-fifty IGTV. And with that comes apps, similar Instagram video editor apps.
That'southward why it'due south important to incorporate a mix of content types into your Instagram marketing strategy, including videos – specially considering the fact that more half of consumers actually want to come across brands put out more video content for them to eat.
Only it'due south not as easy as simply shooting and posting. You also want to edit your clips. To do that, check out this list of the all-time Instagram video editors for ecommerce brands.
Post Contents
Best Instagram Video Editor Apps
ane. A Colour Story
2. Adobe Premiere Rush
3. Ballast
4. Animoto
5. BeeCut
6. Boomerang
vii. FlipaClip
viii. Foodie
9. GIPHY Cam
ten. Horizon
11. InShot
12. Kinemaster
13. Lapse Information technology
14. Life Lapse
xv. Magisto
16. PicPlayPost
17. Quik
18. Wearisome Motility Video FX
19. Terminate Movement Studio
20. VideoShow
21. VivaVideo
22. VSCO CAM
23. WeVideo
24. Wondershare FilmoraGo
25. Funimate
Best Instagram Video Editor Apps For Android
26. Youcut
27. PowerDirector
Pinnacle Instagram Video Editor Apps For iOS
28. Clipomatic
29. LumaFusion
30. Mojo
31. Splice
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Best Instagram Video Editor Apps
ane. A Color Story
iOS and Android
A Color Story is all near the filters. This video editor app contains more than than 300 of them (some free, some paid). You tin also add fun effects like lighting flares and leaks, fogs of color, and a grainy effect. At that place are just over 20 tools to apply, just the color enhancements and filters are what this Instagram video editor is all about.
What people love about information technology
Saves your edits as filters so you tin use the same look to other videos
Truly enhances the color and aesthetic of your videos
Offers plenty of gratuitous filters to choose from if you're on a tight budget
Allows for filigree planning so you tin see how your videos and photos will look together on your Instagram contour
Where it tin improve
Arrive easier to see how far you lot've adjusted each event – some reviewers have suggested added a numerical weighting system for more than consistency across videos
Add the option to bulk edit a batch of videos and photos
Sync purchased filters and packages across devices
2. Adobe Premiere Rush
iOS and Android
Some other Adobe spot on the list, Premiere Rush is more than primed for the social-sharing aspect of making Instagram videos. Shoot, edit, and share all within the app – while likewise syncing up to the cloud, making your shots accessible from other CC products. The costless version limits you to iii exports, or you can pay for unlimited shares (included with your CC subscription, if you have that kind of money). Editing options include adding audio and graphics, trimming, color enhancements, titles, transitions, voiceover, and noise reduction.
What people dearest about it
Built-in automations you can add together to your clips
Resizes videos and rearranges them from landscape to portrait (and vice a versa) to make them fix for The Gram
Customizable text and titles
Good equally a standalone option (unlike Premiere Clip)
Where it can improve
Needs to work ameliorate for videos shot outside of the app
No search functionality to observe clips you want to edit
No option to extract audio from video
Y'all can't speed up or irksome down video speed
Exporting tin can be wearisome, so it's non good if you're in a rush
3. Anchor
iOS and Android
Ballast is the all-time app to make videos for Instagram from podcast sound clips. If podcasts are part of your ecommerce strategy, y'all tin can utilize it to record the audio, trim clips y'all want to share on Instagram, and plow them into videos yous can share (up to two minutes long). It'll automatically transcribe and automate your videos.
What people love most it
Many call it the easiest manner to create video clips from podcast audio
Great customer support
Creates permalinks for clips
Where information technology can improve
The audio quality isn't the best, so if podcasting is a major part of your strategy, you may need to upgrade your recording setup
Can be buggy
4. Animoto
iOS and Android
Animoto is all virtually the slideshow. If you' have several photos and/or videos you want to put together for an Instagram video, this is the way to go. Choose from more than than 100 slideshow styles, upload your shots or clips, add music from the song library, throw on some text, and then postal service it to your feed. Videos up to ten minutes are complimentary, and so you won't need to upgrade to the paid version if y'all're just looking to mail service to your Instagram feed. Proceed this in mind if yous're using Instagram Stories or IGTV, though.
What people love about it
Easy to use and share to Instagram
The gratuitous version has access to all features — information technology but limits you lot to ten-minute videos
Lots of graphic symbol space for captions
Great client support
Where it tin improve
The Animoto logo shows up at the end of your video (merely if you time it correct, yous can brand it terminate after the one-minute marker so it cuts off in Instagram)
Brand it less buggy
v. BeeCut
iOS and Android
BeeCut is ane of the most beginner-friendly video editors out there, then if yous accept advanced editing chops, this may non be the 1 for you. Add together filters and transitions, crop, rotate, and create slideshows with a series of notwithstanding images. Video outputs get up to 1080 pixels ((in layman'south terms, good quality).
What people love about it
Piece of cake to use
Bones editing options that any beginner would need
Option to add or remove intros and outros
Where it can better
Information technology takes a while to consign videos, especially if you're going for the fancy 1080 pixels
The app needs to work on its reputation for crashing oftentimes
6. Boomerang
iOS and Android
When Boomerang first hit the scene, we were all obsessed with jumping up and down and making funny videos. The fascination has worn off a bit (that's adept, because now they're not hogging your audition's feed), but Boomerang still makes engaging video content for Instagram. Open the app to tape a quick video, and information technology'll format information technology then the activity loops, both forwards and in reverse.
What people love nigh it
Boomerang is owned by Instagram, so information technology's a seamless transition to share to the network
Reliable
Accessible to "videographers" of all skill levels
Where information technology tin ameliorate
You have to shoot the video in-app, so you tin can't upload pre-recorded clips and turn them into Boomerangs
Only offers ane type of video and no editing options
7. FlipaClip
iOS and Android
FlipaClip is another fun ane to say, but instead of spelling out your words, this one lets you create blithe videos for Instagram. If yous're a pro animator, you'll find it too basic for your needs, merely it makes animated videos a possibility for those new to the skillset. Draw your designs, add sound, and customize it with skins (their version of filters). You tin can also use existent-world photos or videos equally backgrounds (what they call layers).
What people honey about it
Makes bones animated videos possible even without an in-firm or outsourced animator
Over fourth dimension, users have go really skilled and improved the quality of their videos – though busy ecommerce entrepreneurs may not have time for that
Where it can meliorate
This Instagram video editor app is too simple for skilled animators
Limited in complimentary features and tools
Difficult to compare frames
8. Foodie
iOS and Android
If y'all sell food and beverage products, Foodie is targeted to you. There are more than 30 filters to choose from, each of which are ideal for those bird's-eye views and straight-on photos but as well piece of work for videos. You tin also do basic edits like adjusting color, brightness, and dissimilarity. If you're out in the wild, you can too mute the groundwork noise to cake whatever unsavory or unwanted commentary.
What people beloved near it
The filters are and nevertheless make the food look natural
The app itself takes high-quality photos and videos
You can exercise more edits than simply using the filters
Where it can improve
Users would love to meet more filters and the ability to crop clips – there's also no 16:nine ratio available
At that place have also been reports of not existence able to save videos
Needs improvement for nighttime-time shots or in low-light settings
9. GIPHY Cam
iOS and Android
GIPHY Cam is some other Instagram video editor app that'southward fabricated with a sole purpose in listen: the ability to turn videos into animated GIFs. Upload or record a video, cull a clip yous want to plow into a GIF, and so edit information technology with filters, stickers, text, frames, and special effects. You tin can also turn alive photos into GIFs.
What people love almost it
Convenient fashion to create animated GIFs with limited technical know-how
Super quick and easy process
Where it tin can improve
No customer back up
GIFs accept a grainy quality, which is pretty typical of this file format, but brands, in particular, would benefit from college-quality visuals – information technology'south not great for highlighting specific product features
Cropping functionality leaves a lot to be desired and creates a zoomed-in paradigm
Lots of in-app advertisements
GIFs can but be 4-seconds long
x. Horizon
iOS and Android
Ever hear of "vertical video syndrome" (VVS)? It's when everyone shoots smartphone videos vertically instead of the more than aesthetically pleasing horizontal video format we're used to seeing on computers and TVs. Horizon is essentially the antidote to VVS. Even if yous concord your phone vertically or rotate it while shooting, Horizon volition shoot horizontal videos.
What people love about it
Straightforward and easy to use
Captures even so photos while you record video
Shoots square videos perfect for Instagram
Where information technology tin improve
The free version has Horizon's logo in your video, so you'll have to pay if you want to go rid of it
You lot have to shoot video inside the app – it won't fix pre-recorded clips
The Android version has fewer features than its iOS counterpart
xi. InShot
iOS and Android
InShot has information technology all: trim clips, modify footage speed, add filters and text, zoom in and out, comprise your own music, rotate the frame, incorporate special effects, and even use cease motion. You can also reframe your clips to fit Instagram'due south standard square ratio. While yous can exercise a ton, InShot maintains a simple and easy-to-use interface – even the most inexperienced video editors tin perfect their clips.
What people dear about it
Comprehensive editing options
Easy to get started
Imports your own sound and video – you don't need to shoot inside the app
Where it can improve
Transition options can be limited
Y'all take to pay if y'all want to get rid of the InShot branding and watermark
Changes aren't saved if you lot exit the app
No dark-green screen consequence
12. Kinemaster
iOS and Android
Kinemaster is some other all-in-1 app for videos on Instagram. Trim clips, add multiple sound files, incorporate text and effects, blend and edit backgrounds, and conform the speed of your footage to get faster or slower. Not happy with the voiceover? You tin record a new one within the app as you lot edit. Instant preview volition allow you see all your manipulations, well, instantly. And it has something InShot doesn't: total green screen support. Information technology's as close to a desktop video editor as y'all tin can go.
What people dear almost it
Tons of editing options – seriously, tons – especially in comparison to other apps
Offers the ability to add animations to your videos
Did we mention all the editing options?
Where it can better
This is another one where you take to pay to remove Kinemaster'due south branding
Can be too robust for unproblematic projects or beginners
thirteen. Lapse It
iOS and Android
If you want to create time lapse videos – nifty for showing behind-the-scenes "how it's made" videos – cheque out Lapse It. Open up the app, stabilize your phone, and get-go recording. You lot can add basic customizations earlier you record or after the fact (we recommend the latter). If the video is besides long, hands remove frames to quicken the footage.
What people beloved nigh information technology
Straightforward and simple
Offers adjustable settings like zoom, white balance, and color saturation
Great for beginners
Where information technology can improve
Lacks manual focus
Video quality can suffer when you consign and post to Instagram
Slow to load
You have to pay for the best features
14. Life Lapse
iOS and Android
While the name might take y'all believe this is a Lapse It competitor, Life Lapse is actually a peachy option for stop motion videos. Even though you're not recording videos –instead you're taking a bunch of still shots – Life Lapse puts them together in a single, cohesive video file format. No tripod, no problem: Y'all tin can utilize a ghosted image of your previous shot to make sure the subjects are all aligned. Accept horizontal or vertical videos, add filters, change the speed, and rearrange clips – all cracking features for unboxing videos.
What people honey about it
No ads – yay!
Allows you to change the speed of both the video and sound
The developers are constantly making improvements and adding new features
Great customer support
Where information technology can meliorate
Information technology's complimentary to download, just you accept to pay to use it after your complimentary trial has expired
15. Magisto
iOS and Android
Magisto is one of the few Instagram video editor apps on this list that is truly aimed at businesses. This is great news for ecommerce brands, as it comes with tools for marketers to analyze video functioning. Choose your editing style (aka filter), upload your video, add together music from the library, and let the app do the residuum. That'due south right: Magistor'south fancy-pants AI tech will edit your video for you. Time-pressed entrepreneurs rejoice.
What people dear near information technology
Nosotros stated this before, merely it'south worth reiterating: Magisto is made for businesses
Automated technology edits videos for y'all, and so information technology's a truly hands-off approach
Tiered paid options grant you admission to different feature sets
Keen customer support
Where information technology can improve
Takes some of the editing command out of your hands, which is sort of the point, simply tin can be a deterrent if you lot have a specific vision in mind
You're limited in video length – paid plans extend this limit, only you have to pay the highest tier if you desire unlimited video length
xvi. PicPlayPost
iOS and Android
Another all-in-one option on this list of best apps to make videos for Instagram is PicPlayPost. Similar the others, it has special furnishings, stickers, text overlay, transitions, audio, nine:16 ratio for Instagram Stories, and more. But its competitive advantages are 4K video quality and the option to brand videos upward to 30 minutes long.
What people love almost information technology
Makes video collages
Allows you to add multiple audio files and overlays
The app developers constantly upgrade the tool with more features
Where information technology can better
You lot have to pay for all simply the most bones features
Users ask for smoother transitions
17. Quik
iOS and Android
Quik is made by and for GoPro videos, simply you can utilise it to edit videos even without one. Like Magisto, it tin automatically edit your uploaded video footage. Merely if you want more control over your edits, manually cull from options like clip trimming, transitions, and audio.
What people dearest about it
The app will automatically time transitions to match the beat out of the music you put on it
Has one of the best music libraries out there
GoPro cameras are great for stabilization – and Quik doesn't skimp either
Where it tin amend
A bit limited in terms of transmission editing and control – not ideal for the hands-on editor
xviii. Slow Motion Video FX
iOS and Android
In example you haven't guessed, Ho-hum Movement Video FX is for creating ho-hum-move Instagram videos. You can also speed footage upwardly. The well-nigh fun part virtually information technology is what it does to audio, making slow-mos audio super deep and sped-up clips more than loftier-pitched. You can choose to either speed up or slow down the whole clip or only sections of your shot.
What people love about it
Allows you to manipulate specific sections of your video for the effects
Where it can improve
In that location are tons of ads in the free version
You accept to shoot video within the app
Express in its feature set
xix. Stop Motion Studio
iOS and Android
Terminate Movement Studio is another cease motility video maker app for Instagram. These videos are reminiscent of "Wallace and Gromit" – claymation films that were popular dorsum in the '80s. To set up your shot, you can either import photos you've already taken or use the in-app overlay fashion to capture your frames. Add titles, audio, and faded transitions. Fix color, remove or insert frames, and use the square format so information technology'south IG-ready.
What people love nigh it
Gives a frame-by-frame preview and uses the grid view to easily marshal your subject with other frames
Green screen allows you to manipulate the background
Erases any unwanted elements captured in your shot
High-quality, 4K video output
Where it tin can improve
You have to pay to bask all these awesome features
Only available for iOS
20. VideoShow
iOS and Android
VideoShow is an all-in-one video editor with the standard features: trim clips, add stickers and text, cull music or sound furnishings (or both), incorporate transitions, and fix color. Yous can also draw your own creations and blur the background to put your product front and center.
What people dearest about it
Compresses your videos so you can reduce the file size
Zooms footage in or outto focus on the areas you desire to highlight
Lots of transitions and music to cull from
Where it can improve
You have to pay to get rid of VideoShow'south watermark
User reviews claim the app to be glitchy, as many people can't download their videos
21. VivaVideo
iOS and Android
VivaVideo is a collage-making video app. Trim and merge photos or video clips, adjust footage speed, and add together stickers, special effects and music. Yous can also use storyboard editing and so y'all can see how your video will play out and tell the story y'all're trying to convey. Plus, information technology'll shoot in 4k for high-quality video.
What people dear about information technology
Just as robust equally the more expensive options
Smashing if yous're on a tablet only limited for phones
Loftier quality
Where it can improve
Accept to pay to become rid of watermark
Needs more updates
Glitchy – has issues with exporting
22. VSCO CAM
iOS and Android
VSCO CAM made a splash equally a photo editor, but information technology'southward since extended into video editing equally well. The primal here is in its filters: VSCO has tons of presets you can choose from. You lot can also exercise the basics, like colour, exposure, temperature and contrast adjustments, cropping, borders, and manipulation of peel tones. The interface is intuitive even for beginners.
What people love nearly it
VSCO is more than just an editor – information technology's a community – so you tin share your video creations to new potential customers or even collaborators
Nosotros already touched on this, but VSCO'south filter game is strong
Where information technology can better
If you uninstall and then reinstall the app, y'all tin can lose your files
You accept to pay to admission well-nigh of the useful features and filters
People dearest the editing just dislike everything else about the app (ads, pushes to upgrade, changes to how files are organized, etc.)
23. WeVideo
iOS and Android
WeVideo has information technology all: trimming, rearranging clips, pick to import videos, titles and captions, music or voiceover, blurred background, animation, and slow motion. You can also upgrade for 4K video, access to the stock content library, and picture palace-worthy furnishings like light-green screen.
What people love about it
Videos are of exceptionally high quality
Accessible for beginners
Where it tin ameliorate
Y'all take to upgrade to the paid version to get rid of WeVideo's watermark and gain admission to the coolest features
No customer support
Too simple compared to other paid all-in-one video editors
24. Wondershare FilmoraGo
iOS and Android
Wondershare's FilmoraGo has ii promises that set up information technology apart: no watermark and no time limit. Those advantages aside, the app is too easy to get started. Upload your videos, choose a theme, add music and filters, and and then you're prepare to share. You can likewise edit transitions and add together titles.
What people love about information technology
No watermark – you don't accept to worry almost someone else's branding mucking upward yours
Allows you to put your video in reverse for a fun event
Offers instant preview and then you can see what your video looks like without saving and exporting
Where information technology can ameliorate
Users have complained virtually glitches with saving and downloading video files – a major bummer when you've spent time perfecting your clip
25. Funimate
iOS and Android
Funimate is a great app for editing videos with sleek transistions, and cool furnishings. Although you need to go pro to remove the watermark the app is worth trying out. It is a must if you want to build a brand through video on Instagram. Yous can hands share videos on Tiktok, Musically, Instagram, Youtube, and Facebook in seconds!
What people love virtually information technology
Information technology is a great place to share your fine art and build a community
Accessible for beginners
Where it can improve
Some of the more popular effects are only available with a pro account
All-time Instagram Video Editor Apps For Android
26. Youcut
Android merely
Youcut isn't a cut to a higher place the rest, merely it's notwithstanding a great basic video editor – also with the promise of no watermark. The editing features cover the standard clipping, rotating, colour fixes, footage speed manipulation, music, and filters. Y'all can as well create slideshows, flip your shot, splice the video into two, and change the aspect ratio specifically for Instagram Stories.
What people dearest about it
It'due south worth mentioning again because it'south such a differentiator, only in that location is no Youcut watermark on your videos
Easy to edit video apace
Intuitive and easy to utilise, even for beginners
Where it tin improve
Another rare Android-only selection – it'south non available to you if you have an iPhone
27. PowerDirector
Android only
PowerDirector will make you feel like a existent-life director (sort of). Information technology's got a whole list of editing options – from slow-mo to contrary video to voice overs and other audio functionalities. Ingather the frame, trim clips, stabilize the shot, and fix color and white residue.
What people love about it
This is i of the few video editors that allows for high-quality 4K video files
Can rotate your video – once or multiple times throughout for a fun (dizzying) effect
Edits backgrounds and uses greenish screen or blueish screen effects
Where it can improve
Apple loyalists take plenty of options to choose from, but this one'due south for us Android fans
Y'all have to pay to use all features
Users take requested improve transitions
Top Instagram Video Editor Apps For iOS
28. Clipomatic
iOS only
Clipomatic is fun to say and to utilise – and it'll plow what you lot say into transcribed captions on any video. Record your video in the app to see the captions, and so edit how the captions wait on your prune. The app is multilingual and can empathize 40 languages. You can as well add together filters to your videos.
What people dear nearly it
Provides the power to record in IG-friendly square format or in total
Changes captions if the app misunderstood what was said
Makes your Instagram videos more than attainable to a wider audience and those who accept hearing impairments
Where it tin can improve
User reviews accept complained most video quality, expressing that they wish information technology were meliorate
The app is merely available for iPhone users (boo for us Android fans!)
Users have expressed that they'd like to run across more seamless integration with Instagram
You have to speak conspicuously, so if anyone is a fast talker or has a strong accent, you might desire to do this manually (yous've got plenty of other options to choose from here)
Not great for longer videos
29. LumaFusion
iOS only
LumaFusion is another comprehensive video editor – it has all the bells and whistles like changing video speed, adjusting the aspect ratio, options to import videos, add effects and music, and choose from tons of transitions. Plus, LumaFusion hasdigital nugget management on lock: Add notes, colour code, sort, and tag your projects, so you tin come up back to them later.
What people dear about it
Offers tons of tutorials and back up content to help y'all acquire how to make Instagram video edits
Truly a comprehensive video editor – you don't demand complementary computer software or programs
Back up for 360-degree video editing (not available on Instagram… yet – we're watching you, Facebook!)
Where it tin improve
But available on iOS devices
User shared having trouble getting audio to sync upwards the way they want
thirty. Mojo
iOS only
Mojo is a basic video editor with text overlays, the power to add audio, and the selection to change the aspect ratio. Cull from more than than 100 templates or brand edits on your own – and and so add together your logo for more make recognition. Mojo is a great option for Instagram Stories in detail, as it seems to be exactly what the app was designed for.
What people love near it
Super simple to use – ideal for beginners
Great integration and options for Instagram Stories
Offers selection to add together your own logo
Where it tin can meliorate
Android users miss out — Mojo is but available for iPhone users
Lacksan "disengage" push, and then if you mess up, you lot're stuck with information technology or you have to beginning all over
31. Splice
iOS only
Another GoPro creation, Splice is essentially a trimmed-down version of Quik. Trim clips, add transitions, adjust footage speed, add together filters and text overlays, and automatically sync your video to the music you've chosen.
What people love nearly information technology
Simple and like shooting fish in a barrel to apply — it's not overwhelming for beginners like some of the all-in-one options
Where it tin can improve
Merely available for iOS
Tin be likewise basic and limiting if you desire more editing options
Summary
The all-time Instagram video editor and creator for you and your business organization really depends on your budget and the type of video you're trying to create.
In that location are a bunch of all-in-one editors to choose from, or you can get the elementary and oft free route. And so, of course, there are the niche editors for things like stop motion, timelapse, animations, captions, and other video types. It's all almost your unique needs.
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